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g., “orange” can indicate the fruit or the color), the Google algorithm doesn’t only have a look at keyword phrases — it also scans the surrounding textual content to figure out the context. These tools make sure you’ve made use of the ideal language to present Google crawlers your written content’s context.

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Google’s algorithm is usually a closely guarded trade secret, so nobody exterior Google is aware exactly how it really works. We do realize that it takes advantage of artificial intelligence to grasp a question and then draws on above two hundred position things to decide which material to indicate 1st.

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